Privacy Policy

Who We Are

Trade Theory operates the website tradetheorysa.co.za and provides online retail services to customers in South Africa. In this policy, “Trade Theory”, “we”, “us” and “our” refer to Trade Theory.

Information We Collect

Depending on how you use our website, we may collect:

• Your name, email address and delivery contact details.
• Your billing and delivery addresses.
• Your customer account, order history and wishlist information.
• Messages submitted through contact forms or email correspondence.
• Information connected to returns, warranty claims and customer support.
• Device, browser, IP address, cookie and website-usage information.
• Records required for fraud prevention, accounting, tax or legal compliance.

We aim to collect only information that is reasonably necessary for our services, business operations or legal obligations.

How We Use Your Information

We may use personal information to:

• Create and manage customer accounts.
• Process, confirm and fulfil orders.
• Arrange delivery and provide tracking information.
• Respond to product, order, return, warranty and support enquiries.
• Protect customers, our website and our business against fraud or misuse.
• Improve website performance, products and customer experience.
• Meet accounting, tax, regulatory and other legal obligations.
• Send marketing only where permitted by law and where consent is required.

Payments

Payments are processed by independent payment providers, including Ozow where available at checkout. Trade Theory does not store complete bank-card details, online-banking passwords or online-banking credentials.

A payment provider may process personal information under its own privacy terms, security procedures and legal responsibilities.

Delivery Partners

We may share information reasonably required to deliver an order with our delivery partners, including The Courier Guy. This may include the recipient’s name, address, email address, contact number and delivery instructions.

We may use another suitable delivery provider where reasonably required by location, capacity or operational needs.

Cookies And Website Technologies

Our website may use cookies and similar technologies to keep the cart, login, customer account and wishlist working; remember preferences; maintain security; and understand website performance.

We may introduce analytics or website-experience services such as Google Analytics or Microsoft Clarity. Advertising technologies, such as the Meta Pixel, will only be used if introduced and configured in line with applicable consent requirements.

Google Search Console may also be used to understand how the website appears and performs in Google Search. Search Console is primarily a website-performance and search-management service rather than an advertising platform.

You can control cookies through your browser and through any cookie controls made available on our website. Disabling essential cookies may prevent parts of the website from working correctly.

Order And Account Communications

We use email for communications that are reasonably necessary to provide our services, including order confirmations, payment notices, shipping updates, account notifications and customer support.

These operational messages are not promotional marketing and may be sent where necessary to complete an order or manage an account.

Marketing Communications

If Trade Theory introduces promotional emails, product-launch updates or special offers, they will be sent only on a lawful basis. Where consent is required, you will be given a clear choice to subscribe.

You may unsubscribe from promotional emails at any time. Unsubscribing from marketing will not prevent necessary messages about an order, account or support request.

Sharing Personal Information

We do not sell personal information.

We may share limited information with trusted service providers where reasonably necessary for payment processing, delivery, website hosting, security, email, accounting, customer support, fraud prevention or legal compliance.

These providers should use personal information only for the service they provide and in accordance with applicable law and their contractual obligations.

International Processing

Some technology providers may process or store information outside South Africa. Where this occurs, we take reasonable steps to use providers and safeguards that support lawful protection of personal information.

Data Retention

We keep personal information only for as long as reasonably required for the purpose for which it was collected, to provide our services, resolve disputes, prevent fraud and meet legal, tax, accounting or regulatory obligations.

Information may then be deleted, anonymised or securely archived where appropriate.

Information Security

We use reasonable technical and organisational safeguards designed to protect personal information against loss, unauthorised access, misuse, alteration or disclosure.

No online system can be guaranteed to be completely secure. We therefore review and improve our safeguards as the website and business develop.

Your POPIA Rights

Subject to applicable law, you may ask us to:

• Confirm whether we hold personal information about you.
• Provide access to personal information we hold about you.
• Correct or update inaccurate or incomplete information.
• Delete information where deletion is legally permitted.
• Object to certain processing.
• Withdraw consent where processing relies on consent.
• Stop sending promotional communications.

We may need to verify your identity before completing a request. You may also lodge a complaint with South Africa’s Information Regulator.

Children’s Personal Information

Our services are intended for customers who can lawfully enter into online transactions. We do not knowingly collect children’s personal information without a lawful basis or appropriate authorisation.

Changes To This Policy

We may update this policy when our services, technology or legal obligations change. The current version will be published on this page together with its effective date.